Aalsmeer Flower Auction Essay Example | Topics and Well Written Essays - 2000 words - 1

Aalsmeer Flower Auction - Essay Example The researcher states that FloraHolland flower auction plays a key role in the Netherlands, land of Floriculture where its position as marketplace fulfils the role of matchmaker, intermediary and knowledge center. FloraHolland itself operate a nationally operating intermediary organization and import department. In a market that is characterized by upscaling and internationalization, FloraHolland wants to maintain and increase its strong market position. By offering the best and broadest assortment, FloraHolland wishes to tie (international) commerce flows to the marketplaces. FloraHolland offers its members the best sales opportunities at the lowest possible costs. FloraHolland is a service providing company that is not focused on generating profit – Mission Vision. FloraHolland or Aalsmeer Flower Auction need to refocus its resources to continue to be relevant in this day and age with the emergence of alternative, electronically driven flower markets. To widen its market bas e and influence Aalsmeer Flower action should meet the needs of retailers. Retailers are also dependent on its consumers that demand for fresh products, more varieties, smaller quantities and multiple deliveries each week. Rightly or wrongly, the retailers felt that they should have more influence on supply. Business Requirements Aalsmeer Flower Auction needs to meet the requirement of its retailers among other things with the use of information technology using the correct strategy. The information technology strategy should be able to enable the delivery of Fresh products to the retailers at the shortest possible time and with minimum expense. Generalized model of exchange processes – Kambil and Van Heck 1996. The Grower should make the following information available: Grower ID: Batch number; Batch Type; Batch Availability Schedule; Batch Volume; Initial Price; Last Price The Auction transaction file should have the following information: Order reference number; Batch numb er; Batch Type; Batch Availability Schedule; Volume purchased; Price; Auction reference number; Transport code Logistic Providers should make the following available for the retailers. Logistic Provider ID; Transport Schedule (Departure Time and place – Arrival Time and Place); Transport Type; Maximum Volume The Logistic transaction file should have the following information: Logistic Provider ID; Transport Schedule; Order reference number; The above data profile assumes that the retailer, grower and logistic-provider identification database are normalized. The process flow is described as follows: When a grower put a batch of his harvest to the auction, all details shall be flashed on the board. For each transaction using the auction clock where a retailer purchase a portion of the batch, the board display will display the new volume up for auction. When a retailer completes his transaction, he will then pick the logistical support provider and purchase a room for his newly purchased flowers. The Logistic provider shall make his availability or the available room he can still accommodate to the message board.